Every business has competitors. If you don’t have, so it’s possible you have found a secret gold mine (unlikely) or chosen a bad niche (very likely).
So, in the end, having some competition is good – and I expect this article shows you how to use competitor data and behaviour to find good opportunities to expand your blog marketing.
Well, keep reading!
Step #1. Take a moment to check out the competitors
You can get your personal creative juices flowing, by looking at their websites and seeing the way that they use keywords in their backup. It will also give you the insight you will need into who will be your actual online competition when the time comes.
Check out company websites and marketing materials for very similar businesses in your locale. Evaluate which really works to grab your interest and devise ways to discern your own marketing efforts through the masses. Knowing the weak locations in your competition can help you phase right up to fill in the gaps!
But, before you even begin to develop your marketing plan, you need to know what your competition is up to! Then, you can base your plan around either filling up in gaps left by other companies, or showing the way your product is better!
Step #2. Have a proper behaviour
Keep your internet marketing messages short and straightforward. Due to the massive amount of articles on the internet and the competition for consumers’ attention, people will rarely make an effort to read a long or challenging message. online messaging straightforward and straightforward, users will take it in, rather than ignore it as they likely would with much longer messaging.
And publish your message in right time! If you tweet when your followers are sleeping, for example, no one will see your messages, because they will be buried under thousands of other tweets, when they wake up!
Do it properly and your competition will be your “allied”, offering precious information about how you can overcome it!