Archive for Social Networking

Who should market with social bookmarking in this year?

If you have a blog, so you should. If you have a website, too. And if you have some kind of e-commerce… Well, I guess you understood me. Any person having some type of business needs be aware to social bookmarking sites in his/her marketing strategy. In the past, bloggers were main users of those websites, but now, if you need some visibility, so you should do it too.

But you shouldn’t use all bookmarking websites: there are good and not so good options, so you need know them and choose those ones better fit. And you don’t need limit yourself to use only one or two bookmarking sites, more sites, more links and more visibility.

The best option is, for sure, Reddit. It’s a stablished and popular website where anyone can share small stories with a link. Unfortunately, due to its popularity, softwares are created to violate rules and get more exposure. It isn’t recommended because your acount will be likely banned. And you’ll spend much time and effort to build a new trustful account.

Of course, in order to get good results, you should combine it with other strategies (like social networks), measure results and keep those with better performance. It will take some time until reaching expressive results, but if you are patient, you will get what you want.

How much time do you dedicate to Twitter Marketing?

Oh God! How many times did you realize you are wasting too much time in Twitter Marketing and getting small results? Three times? And is it Tuesday still? Yeah, I know, I did it too. Several times. Twitter Marketing can be exciting (we need do only small tasks – like following someone, tweeting a phrase, retweeting etc.) but it can take too much time if you don’t manage your other activities – Social networks are addictive – and time wasters.

So, if you want to get good results in Twitter Marketing without cause harm to your business/social life, so you need delimit an interval time to work on it daily or weekly. If you decide you shouldn’t spend more than 30 minutes daily, so do it. It looks like very basic, but when you try to reduce your time, you’ll realize it isn’t so easy as it looks like.

After reducing time spent, study which tasks are getting better results – and don’t think only about follower number, think link clicks too. If you get 100 new followers daily, but your link clicks doesn’t increase, so you are wasting time still. Some good actions you can do:

a) Following followers from other accounts in your niche;

b) Follow or retweet retweeters;

c) Favorite tweets about your niche.

If you are doing it manually, be careful to not spend much time on it. If you are using some automated tool, be careful to not exaggerate and get your account blocked! Twitter Marketing is a “numbers game” and you must remember it always!

Facebook Marketing Tips

You know Facebook is “current way” for social marketing. Everyone is talking about how to use Facebook for marketing strategies, but do you know how to use it correctly?

Well, if you don’t, you don’t need to panic – if you use other social networks for marketing purposes and know how to use PPC marketing in your favour, so you have good chance to be succeeded here too.

Now, let’s talk about some facebook marketing tips.

Facebook – your new way

In the past, social networking was just one way to people communicate and enjoy theirselves. Nos, it should be a big part of internet marketing – everyone is there, so you should be too. After all, it can help you to get your business well-known by many people and, if it goest right, your business will grow exponentially before you realize! And since most business social interactions take place in Twitter, Facebook and Google+, you should participate in all of them. But now, we are talking about Facebook, correct?

So, one important aspect of business to stay as professional as possible is being able to create relationships in social networks as Facebook. And you can do it using a Facebook page relating to your company, for example.

Another way to put your company in front of your audience is building your social networking base of customers by offering to give something away. Whether it’s something physical or a downloadable ebook, customers will be happy to have an opportunity to win something for free. This way you will have followers or friends.

Building your social presence

When trying to build a solid social presence, you need be aware of some details. For example, if you have created a Facebook page, try to get as many people to “like” you as possible. This will increase the popularity of your webpage and business, leading to more opportunities. Also, you should provide a reward to the people who do like your page, with discounts or free products.

And, while you build your company presence on the web, you can use strategies to get more traffic and automate part of it. Social media sites are a great way to promote new products and interact with your customers, but you can also use them to backlink to your blog and increase traffic to your website and if you can sync your Facebook and Twitter pages, you’ll can save time when updating them. There are scripts and plugins available to help you on it.

Social networking sites have become a top priority for internet marketers because of the sheer volume of people who use them, especially Facebook. However, there are some do’s and don’ts you should follow to make the most of this marketing opportunity. Do post your real photo as a profile picture instead of logos, luxury items or other impersonal objects. Provide some personal information instead of just trying to promote your product. Talk about your hobbies and interests, as well as your favorite sports, movies and books. Let potential buyers see that you’re a real person, not an entity.

If you save and act on these hints you will should have some idea of sensible steps that you can carefully implement a good Facebook Marketing strategy for your business. Put your enthusiasm to work in these channels, and you are on your way to success.